Performance Advertising
Meta and Google campaigns built around intent, not reach.
- Campaign structure & audience architecture
- Creative and offer A/B testing
- Budget allocation and ROAS optimisation
Open to full-time opportunities
I make marketing clear, useful and measurable.
I work across campaigns, communication and analytics. I enjoy finding the human reason behind the numbers, then using it to make the next campaign clearer and more effective.
Bengaluru, IndiaMarComMarTechBrandingAdvertising
Vinit Wanpartiwar
Marketing Executive · MarCom, MarTech & Brand Campaigns
0
Client accounts tracked end-to-end
0%
B2B outreach response rate
0%
Faster campaign reporting turnaround
0+
Client datasets segmented & analysed
What I do
Strategy, storytelling and the systems behind them.
I am most useful when a campaign needs both a clear message and a clear way to measure what happened.
Branding & MarCom
Positioning and messaging that people actually recognise.
- Brand messaging and campaign narrative
- Integrated media plans across channels
- Creative direction and client communication
MarTech & Analytics
The reporting layer that tells you what to do next.
- Campaign tracking and reporting systems
- Customer segmentation and lifecycle data
- CRM, email and push performance analysis
Where I worked
My full-time experience.
These are the teams where I held a role, learned the work and took responsibility for results.
Elevatoz Loyalty
Marketing Executive
Jan 2026 to Present
Bengaluru, Karnataka
- 01Develop and execute integrated media plans across digital channels (email, CRM, push notifications) for multiple client accounts, aligning strategy with client objectives, audiences and budget parameters.
- 02Analyse weekly campaign performance (open rates, redemption rates, customer lifetime value) and translate findings into media optimisation recommendations and client-facing reports.
- 03Coordinate creative, tech and client servicing teams alongside external media partners to deliver campaigns on time, on brand and within budget.
- 04Support media strategy and audience mapping for new client onboarding, converting customer behaviour data into actionable campaign plans.
Media PlanningCRM CampaignsCampaign AnalyticsClient Reporting
PHENGICON
Marketing Intern
Feb 2024 to May 2024
Pune, Maharashtra
- 01Conducted B2B market research and built a prospect list of 200+ companies to support targeted media and outreach planning.
- 02Executed multi-channel outreach across LinkedIn and email, achieving a 28% response rate through personalised messaging sequences.
- 03Produced digital content assets (blogs, videos, flyers) aligned to campaign media plans to drive lead engagement.
- 04Analysed sales conversion data and presented recommendations that improved follow-up efficiency by 20%.
B2B OutreachFunnel DesignLinkedIn MarketingContent
Delta 360
Marketing Data Analyst
Mar 2023 to Jul 2024
Pune, Maharashtra
- 01Conducted competitive and market analysis to identify market opportunities, informing quarterly media strategy and channel planning.
- 02Managed and segmented campaign datasets for 15+ clients, enabling personalised audience targeting and tailored media customisation.
- 03Led consumer behaviour research that established the audience data foundation for entering 3 new customer segments.
- 04Evaluated campaign ROI across media channels and recommended budget reallocation, improving overall return by an estimated 15%.
Data AnalysisSegmentationROI AnalysisMarket Research
Brand work
Campaigns and marketing projects I contributed to.
About me
Curious about people. Comfortable with numbers.
Currently at Elevatoz Loyalty
MBA in Marketing, ICFAI Business School
I am a marketer who likes both sides of the work: the idea that gets someone's attention and the numbers that show whether it worked. That combination has shaped every role I have taken on.
My experience spans campaign planning, client communication, CRM, reporting and audience analysis. I have worked inside teams at Elevatoz, PHENGICON and Delta 360, and contributed to work for brands including Licious, Rosemount, Citrus and Anchor by Panasonic.
I am now looking for opportunities across Product Marketing, MarCom, MarTech, Branding and Advertising where I can bring structure to campaigns without losing the human story behind them.
MarComMarTechBrandingMarketingAdvertising
Selected work
The problem, what I did and what changed.
Each story is built around the work itself, not marketing jargon.
More work from my roles and studies
employer
Loyalty Campaign Performance Dashboard
Reporting turnaround improved by 30% and budget inefficiencies were caught early instead of at month end.
employer
B2B Outreach Funnel Optimisation
Qualified leads increased 25% over 6 weeks at a 28% overall response rate.
employer
Market Expansion Study
Identified 3 high-potential customer segments and presented a go-to-market media recommendation to leadership.
academic
Consumer Behaviour Case Study
Presented as a 20-page case study; awarded an A grade.
Skills and tools
What I use to move the work forward.
How I use data
From audience signals to the next decision.
Data is not the final slide. I use it throughout the work to sharpen the message, channel and spend.
01
Understand
Audience research and customer segmentation
02
Activate
Media planning, CRM and campaign delivery
03
Measure
Analytics, reporting and return tracking
04
Improve
Testing, insights and budget decisions
Data & Analytics
- Campaign Analytics
- Data Analysis & Reporting
- Microsoft Excel
- Segmentation
Marketing & Campaigns
- Google Ads
- CRM Campaign Management
- Email & Lifecycle Marketing
- Social Media Marketing
- SEO
Content & Tools
- Content Creation
- Canva
- Media Planning
- Client Reporting
- Zapier
- Genesys
Certifications
- Oracle Cloud Infrastructure 2025 Certified AI Foundations Associate
- Google Digital Marketing (Fundamentals)
- AWS Learning Badge
Everyday toolbox
11 tools, used in real campaigns
Google Ads
Meta Ads
Google Analytics
Tag Manager
Zapier
Genesys
Excel
Canva
LinkedIn
Semrush
WordPress2024 to 2026
MBA in Marketing
ICFAI Business School, Bengaluru, Karnataka
CGPA 7.25
2020 to 2023
BBA
Sir Parshurambhau College of Management, Pune, Maharashtra
CGPA 9.17