Licious · Performance Campaign
₹9 Lakh Media Budget, 1.6× Revenue Return
This was a performance-focused campaign for Licious. The confirmed result is simple and meaningful: a ₹9 lakh media budget returned 1.6 times that amount in revenue.
Role
Campaign planning and performance reporting
Timeline
Campaign engagement
Tools
Campaign analytics, Performance reporting
The problem
The campaign needed disciplined budget management and a clear view of whether media spending was translating into revenue.
The approach
Kept the campaign objective tied to revenue rather than reporting reach as the final result.
Tracked the relationship between media spend and the revenue generated.
Used the final return to communicate the business impact of the campaign clearly.
Results & impact
0L
Media budget managed (INR)
0×
Revenue return on spend
₹9 lakh in managed media spend returning 1.6× revenue.
What I took away
A campaign result becomes easier to understand when the media investment and business return are shown together.
Next case study
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