PHENGICON
B2B Outreach Funnel Optimisation
A 200+ company prospect list with no sequencing logic behind it. I rebuilt outreach as a measurable funnel instead of a volume game.
Role
Marketing Intern · outreach design & analysis
Timeline
Feb to May 2024
Tools
LinkedIn, Email sequencing, Excel
The problem
Cold outreach for a B2B product was unstructured, with no visibility into which touchpoint drove replies.
The approach
Built and segmented a prospect list of 200+ companies by industry and buying trigger.
Wrote a 3-step personalised sequence with a distinct angle per touchpoint.
Tracked reply rate and drop-off per stage to find where interest died.
Fed conversion findings back into follow-up timing and messaging.
Results & impact
0%
Overall response rate
0%
Increase in qualified leads
0+
Companies prospected
Qualified leads increased 25% over 6 weeks at a 28% overall response rate.
What I took away
Personalisation only scales when the segmentation is done first. The message follows the list, not the other way around.
Next case study
Market Expansion Study→